The Story Behind WowOptin – From Frustration to Innovation

Finally! The wait is over, and the newest member of the Wow family is here.

As you have heard the name WowOptin, can you guess what benefits it will bring to your business?

Most of you might guess as it has Optin in its name. But it is not just another plugin that helps to capture leads and boost engagements. More than that, it is a proven solution for building marketing funnels, from lead capturing to boosting conversions.

How has WowOptin become a proven solution, as it has not yet been released?

That’s what I am going to share today. Make sure to read the full article, as you will be amazed by the end of this blog post. And if you don’t like to read, listen to the podcast.

Introducing WowOptin – The All-in-One Marketing Funnel Tool

WowOptin is the most efficient lead-capturing and customer-engagement tool. With the single plugin, you can create announcement banners, engaging popups, newsletter subscription forms, floating bars, and more. 

Whether you are a blogger, affiliate marketer, or WooCommerce business owner, WowOptin will surely help you grow your business. You can use it for different purposes, whether collecting leads or increasing sales.

However, I suggest you use it to create a complete marketing funnel. So you will get amazing results and grow your business fast.

Key Features of WowOptin

WowOptin has so many features it keeps increasing if you think from the perspective of use cases. For now, let’s explore some of the most remarkable features essential for business growth.

Campaign Types: WowOptin has various opportunities when it comes to creating campaigns. You can create announcement hello bars at the top of your sites, newsletter subscription forms, exciting popup offers, and more.

Popup Campaigns: Craft engaging popups highlighting special offers like discounts, lead magnet forms, or multi-step feedback forms.

Lead Capturing Forms: You can create various lead-capturing forms and show them on the sidebar as floating or popups. So that visitors will be able to collect their desired content by giving their email

Floating Bars: Floating bars are one of the most effective options for highlighting your offer without annoying the visitors. Popups may annoy some users, so you can also display them on the left or right side as a sticky.

Ready Templates: WowOptin has numerous templates for various purposes. So, you make your desired campaign with a few clicks and start generating leads faster than ever.

FOMO Techniques: If you’re getting low conversion rates, you can add countdown timers to your discount offers. It will create a sense of urgency among the potential buyers.

Exit Intent Trigger: Exist intent popup works when visitors are about to leave the website. It will help you keep your visitors on your site longer. But make sure to give them a reason to reconsider buying your product. 

Page-level Targeting: WowOptin lets you create and display offers for specific pages. So, you can make special offers, giveaways, or announcements based on pages, products, categories, etc.

WooCommerce Targeting: Good news for the WooCommerce store owners, as you can also use WowOptin to grow your WooCommerce stores. You can use personalized campaigns based on WooCommerce pages. Not only that, but you can also show offers or messages based on specific products and total cart values.

EDD Targeting: WowOptin will also work with Easy Digital Downloads. So, you can make upsell and cross-sell offers for your desired digital products based on the customer’s purchase history.

On-site Retargeting:  Retargeting is a great way to convert users faster. WowOptin helps you make campaigns based on your site’s audience. You can also get more leads and sales by creating personalized campaigns.

Detailed Analytics: WowOptin’s dashboard shows you the leads and sales reports. So you can track its performance and optimize it further to get even better results. 

Release Announcement 

Are you already excited? We are also excited to bring it to you. WowStore is almost ready for you. We are in the final testing base. But you have to wait for some time, as we are realisng it on 14th November.  

The Journey of WowOptin: From Frustration to Innovation

As you know, we sell various WordPress plugins on our site, so we also need to collect leads and engage with our customers. At the very beginning, we used to create announcement hello bars and popups manually by writing codes. 

Which was very time-consuming, and we could not show the messages to the right audience. So, we decided to purchase a solution for our WordPress site. We started searching for it. We have tried and tested various plugins and were not satisfied. 

We are not saying that all plugins are bad. The thing is that they are good, but they have some drawbacks. And when switching that with another plugin, we experienced another drawback.

We would like to share some of our experiences with two plugins. Keep reading to learn from our experiences. 

Our Challenges with OptinGiant

At first, when we searched for an Optin plugin, we realized that various websites and YouTubers were recommending OptinGiant. But we were concerned about its monthly pricing plan. However, as it was for the betterment of our business, we decided to get started.

OptinGiant

We were getting some good results. But not as much as we expected. Still, we stick to it with the hope of doing better. But things got worse when we saw that we were charged for upgrading to the higher pricing plan. The pricing plan automatically upgraded because of increased page views. As we were getting more visitors, we should be happy but couldn’t because of the extra charge. 

We didn’t want to use the higher tier plan to reach their support. We politely asked for a refund. But they denied refunding us even though we had a valid reason. 

Experience with the  Badence Conversion

Then, we searched for a better and cost-efficient plugin and found Badence conversion. It was looking promising and also cost-friendly. So, we decided to try it. But Soon we realized that it was also a wrong investment.

The first drawback was its complex UX. We have managed to deal with that. But when we started building custom templates, we were disappointed. It uses the Gutenberg builder, so creating a campaign with it was hard. Gutenberg editor is not bad, but as it is Theme-dependent, the things we designed in the backend are not the same when we see it on the front end.

So, it was too time-consuming to build a perfect template. But the worst thing is that it also had mobile optimization issues. We were unable to make templates responsible for mobile. So we also had to get rid of it.

The Need For Better Alternatives

Then, we started exploring all other popular Optin plugins to find the best one that suits our requirements. However, the findings were not satisfactory. After investigating the potential plugins and reading thousands of reviews, we realized all plugins have drawbacks. 

So, we have decided to make our own Optin plugin that overcomes all the points and ensures better results.

First Experices with The WowOptin

After 6 months of development, we, the marketing team, had the chance to use it. However, it was not as good as we were expecting. We have already tried many solutions and listed the drawbacks before building them. However, we still face the following drawbacks.

Complex UI: We first faced difficulties understanding how WowOptin works. So, our developers had to guide us in understanding and using it.

High impact on server: After using it for a while, we are getting used to it. However, we soon realized that the plugin greatly impacted the server. So, sometimes, our site became inaccessible.

Gutenberg-dependent builder: We have tried our best to use the Gutenberg builder in the best possible ways. However, we failed to do so.

We Learned, and We have Improved

After failing at the first attempt, we start everything over again. We have changed the UI and UX and made a custom builder to eliminate Gutenberg dependency. And we also solved several other issues. So, we have learned from our mistakes, fixed all the problems, and finally developed a good solution. 

Thanks to the Product Design and Development team, our marketing tasks become very easy. We started getting more time to create engaging time as we could make the required campaigns with only a few clicks.

Our Success Stories 

After using WowOptin for a few months, we got good results. We were getting more leads than ever. And, customer engagement become so easy. Advanced targeting systems especially help us showcase announcements and offers to the right users.

We had great results while marketing the WowRevenue plugin. You would also agree with us that we were successful in spreading the WowRevenue offerings to you and all of our loyal users.

We became confident about WowOptin after getting the results that had been our dream for more than three years. Then we have decided to release it for you. It helped us grow our business, and it can help you do the same.

WowOptin is already a great tool. However, we are not stopping here. We will be in a continuous development process to make it even better by getting your feedback. 

Conclusion

We believe that WowOptin will bring tremendous growth to your business. However, it might have some drawbacks as well. But we can promise you that we will keep learning from our mistakes and keep improving it. So you can be an early adapter of WowOptin and share your suggestions and feedback. We will surely try to implement them and help you to grow your business.

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Omith Hasan

Written byOmith Hasan

I started my WordPress Journey back in 2016 when I discovered how easy it was to create a blog using WordPress. So, I learned WordPress, Content Writing, and Search Engine Optimization to start my blogging Journey. Then, I learned about WooCommerce and also started writing about it. I love to write problem-solving-related content to help and educate WordPress and WooCommerce users.

1 Comment

  1. Sadik Ahmed

    Sadik Ahmed

    October 31, 2024

    Appreciate the honest thoughts. Loved how the team overcame the complexity to build a products that’s going to solve a major issue. Kudos!

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