The Analytics & Logs section of WowShipping gives you a clear overview of how your shipping rules are performing in real orders. It combines visual insights with detailed logs so you can monitor costs, track methods used, and analyze trends over time.
Overview of the Section
When you open Analytics & Logs, you’ll find three major parts:
- Shipping Cost Insights – average cost trends shown in numbers and charts.
- Shipping Method Usage (%) – a breakdown of how often each shipping method is applied.
- Orders with Shipping Details – a detailed log of individual orders and the shipping rules applied.
This section is especially useful for understanding how your shipping strategies are impacting sales, profit margins, and customer behavior. Let’s explore each part.
1. Shipping Cost Insights
The Shipping Cost Insights panel shows your store’s average shipping cost for a chosen time frame. Data is displayed in numbers and a graph, helping you:
- Track cost trends
- See how rules affect costs
- Make better pricing decisions
- Compare data for Flexible Rate and Flat Rate
The graph plots daily costs so you can spot patterns or unusual changes. Available time frames include This Week, Last 30 Days, and Last 90 Days.
2. Shipping Method Usage (%)
The Shipping Method Usage (%) panel gives you a clear breakdown of how often different shipping methods are applied to orders in your store. Instead of just showing raw numbers, this section converts your shipping data into percentages and displays it visually in a donut chart.
This helps you quickly understand customer preferences, measure the effectiveness of your shipping strategies, and spot opportunities for improvement.
Example Scenarios
- Free Shipping: Usage jumps from 25% to 60% in a week → campaign worked, but check margins.
- Dynamic Rate: 0% usage in 90 days → rules may be confusing or costly.
- Flat Rate: 70% of orders use it → stable option, keep as default.
3. Orders with Shipping Details
The Orders with Shipping Details table logs each order with its shipping method. It helps you check charges, fix issues, and confirm that rules are applied correctly. Each row shows one order with its details.
| Date | Order ID | Method Applied | Rule | Shipping Cost |
|---|
Each new order will appear as a row under these columns.
FAQ – Analytics & Logs
These are the common issues you may encounter:
1. Why don’t I see any spikes or variations in the graph?
- Your shipping rules may be set up as flat rates, meaning costs stay the same regardless of order details.
- If you mostly ship with free shipping, no fluctuations will be visible.
- Ensure that you’re looking at a broader range (try Last 30 Days or Last 90 Days).
2. How is the average shipping cost calculated?
- It’s the total of all shipping charges applied during the selected time period.
- Divided by the number of orders within that same period.
- Example: If you had 5 orders with a $10 shipping cost each, the average is $10.