WooCommerce Product Addons: Types, Examples & Best Plugins 

If you have been operating a WooCommerce business, you know just how limited product pages are out of the box. Want to offer a personalized gift box? Let customers upload custom images? Add premium services like express delivery? 

The default WooCommerce setup doesn’t support these options very well.

That’s where WooCommerce product add-ons plugins are very effective.

These tools offer product add-ons that let you add extra input fields – like checkboxes, text boxes, file uploads, date pickers, and more – so customers can personalize products the way they want. 

This not only gives users a more interactive shopping experience but also opens the door to upsells, cross-sells, and higher revenue per order.

In this article, I will walk you through what product add-ons are, the most effective types, the best product option plugins, and the process to add the extra options to the product pages. So, even if you are a beginner, you can catch up quickly. Let’s get started!

What Are Product Add-Ons? And Why Should You Care?

WooCommerce Product add-ons are extra options or custom input fields that you can add to your product pages to allow customers to personalize or enhance their purchase before adding it to the cart.

Unlike standard product variations (like size or color), add-ons don’t require you to create multiple product versions. On the contrary, they appear as selectable or fillable fields on the product page – like checkboxes, dropdowns, text inputs, file upload buttons, and more.

These add-ons are mainly used to offer upsells, personalization, and additional services.

Practical Examples of Product Addons

Let’s see how real WooCommerce store owners use product add-ons effectively:

Gift Wrapping: A clothing store might charge extra for a premium wrap with a personalized message.

Engraving: A jewelry site can offer custom engravings for rings, watches, or necklaces.

Priority Delivery: Shop Owners can offer express delivery options to process and deliver the product faster.

Custom Uploads: For custom print shops, letting customers upload their own images is a must-have.

Assembly/Installation: Furniture stores can charge an additional fee for installation.

Extended Warranty: An electronics store can upsell 1-year or 2-year protection plans.

There are a lot more examples. These were some of the common ones. In short, product add-ons are actually impactful because they enhance the customer’s user experience.

But don’t just take my word for it. In the next section, I discuss in detail the benefits of offering product add-ons in a WooCommerce store. 

What Are the Benefits of Using WooCommerce Product Addons?

Adding product add-ons isn’t just about looking fancy—it’s a revenue strategy and a customer experience booster. Here’s why:

💰 Increase Average Order Value (AOV)

Product add-ons give you an opportunity to increase profits without being pushy. Instead of hoping customers will buy another product, why not offer them relevant, low-friction extra options on the same page?

The results are almost always positive. (There have been many times I added extra cheese on my pizza). So, speaking from experience, product addons is a great tactic to increase WooCommerce aov.

🎁 Personalization = Improved Customer Satisfaction

Personalization is more than essential in the age of abundant ideas and resources. Meaning that there’s no shortage of cool products. So, customers often want to purchase something personalized.  

This can be adding their name to a product, getting a custom design, or as simple as picking a favorite color. This gives them more control and ensures a better experience.

🧩 Reduce Product Variations Clutter

WooCommerce’s built-in variations can get messy fast. If you’re offering multiple attributes (e.g., size, color, material), creating a variant for every combination is a nightmare.

Product add-ons can simplify this.

For example, instead of creating 30 variations of a daily planner based on color and type, you can offer:

• Dropdown for paper type
• Checkbox for gift packaging
• Text field for a note

This gives customers a cleaner, faster to manage, and easier shopping experience.

📦 Offer Additional Premium Services 

You can offer services like installation, warranty, express delivery, or product setup right on the product page – no need to create separate service listings.

For example, if you have an electronics store, you can offer same-day express delivery option for an extra fee. 

12 Effective Product Addons You Should Implement In Your Store

You already know what product add-ons are and why they are important. But which ones actually make a difference?

Not all add-ons are equally effective. Some are better suited for personalization, while others help with upselling or offering services. 

So in this section, I’ve handpicked 12 highly effective product add-ons that work across almost any WooCommerce store.

Each addon type is explained in a simple way, followed by an example or use case. So, let’s dive in!

Radio Button

The radio button add-on allows customers to choose only options from a list of predefined choices. It presents all available options at once in a clean, clickable layout so that users can make quick decisions.

This product add-on is particularly helpful when you want customers to choose a specific option. For example, for choosing between different shipping methods or packaging types, you can display radio buttons on the product page. 

Checkbox

WooCommerce checkbox addon lets users select multiple options at the same time. Each option can be toggled on or off independently. This way, you can give the customer more freedom to personalize their purchase.

It is mainly used for upselling small extras – like toppings on foods, thank you notes, extended warranties, gift wrapping, and so on. But the checkbox product options are up to you. You can offer any customized option along with a product by showing a checkbox.

Switch

The switch add-on is a cool toggle element that allows customers to enable or disable a specific feature with a single click. It is very user-friendly and efficiently serves the task of offering some extra options for products.

You can apply this add-on for any kind of added benefits you want to offer. For example, you might offer a toggle that says “Gift Wrap My Order”, allowing customers to enjoy gift box delivery for a price.

Dropdown

The dropdown addon offers a compact list of selectable options in a single menu. It’s a space-saving way to present multiple choices, especially when you have more than four or five options.

Dropdowns are ideal for selecting variations like size, color, or material. But you can use it for other purposes as well. For example, I am using it for different types of deliveries for my product. 

The dropdown options offer a clean interface while offering detailed choices without overwhelming the customer with too many visible fields.

Upload

If you want customers to provide their own design for a product, you can allow an upload option on the product page. This is specifically helpful for shops that offer custom t-shirts, custom gift items, print-on-demand, and so on. 

The upload add-on allows customers to upload files like images, PDFs, or logos directly from the product page. This input is saved with their order, so you can use it for personalized or print-on-demand products.

Button

The button product add-on displays selectable options as clickable buttons. These look visually amazing and make it easier for customers to quickly add extra product options. Compared to dropdown or checkboxes, this addon provides a better user experience.  

You can use it to display product bundles, service tiers, or featured upgrades like premium packaging or faster shipping. Due to its visual appeal, it often leads to higher conversion on upsells.

Image Swatches

WooCommerce image swatches allow you to display product options as small image thumbnails. Instead of reading labels, customers can see exactly what each option looks like before choosing.

This leads to faster decision-making and more conversion for products. You can showcase different colors of the product or completely different products that complement it. The choice is yours.

Color Swatches

WooCommerce color swatch addon is exactly what you would have guessed – it displays clickable color blocks so users can select a color visually. 

It is very effective for fashion stores, accessories, paint shops, or design-based products where visual color selection is important to the buyer’s decision.

Color Picker

Let’s say you have a custom t-shirt store, and you want your customers to choose their own color.  To do that, you will need to add the color picker add-on to the product page, letting users pick just the color that suits them.

This is just an example. You can implement this add-on for any online store where personalized brand color is important.

Date Picker

The date addon lets customers select a specific date using a calendar-style interface. 

This add-on is essential if you have a business offering delivery services, bookings, event tickets, or pre-orders. Whether you’re delivering flowers or cakes or setting up a consultation, the ability to choose a date enhances trust and convenience for users.

Mail

The mail product add-on adds a field for customers to input an email address. 

It can be useful if you want to send digital products, vouchers, or gift cards to your customers. Also, this can be used to send confirmation of purchases, offer extra benefit,s and so on. 

Text Area

The text area is one of the most common product add-ons. Often, it provides a multi-line input box where customers can type in longer messages. 

It’s a necessity for custom messages, engraving requests, gift card notes, or special instructions. 

Maybe you want customers to add special notes for delivery, or maybe you want them to put messages that would be written on a gift card. Whatever the use case may be, the add-on is a handy addition to a product page. 

Best WooCommerce Product Addons Plugins You Should Try

If you want to offer personalized extra options directly from your WooCommerce product pages, you’ll need a product addons plugin. These plugins let you go beyond basic variations and give customers flexible customization options – like text inputs, checkboxes, image swatches, file uploads, and conditional logic.

But with so many plugins available, which one should you choose?

Below, I have compared three of the best WooCommerce product add-ons plugins available today: WowAddons, Flexible Product Fields, and YITH Product Add-ons & Extra Options. 

I will break down what each plugin offers and explain why WowAddons is our top recommendation.

Why I Recommend WowAddons (And Why You’ll Love It)

When it comes to powerful features and ease of use (without breaking the bank), WowAddons stands out as the most complete and beginner-friendly WooCommerce product add-ons plugin.

Here’s why WowAddons is a great product options plugin:

✅ Lifetime Support – While other plugins charge you monthly/yearly, WowAddons gives you all the product add-ons for a lifetime for a one-time payment.

🎯 Conversion-Focused – Utilize the unique product add-ons to efficiently upsell and cross-sell, helping you increase average order value. You can even set dynamic pricing per field or condition.

🎨 Visual Layout Designer – Organize fields in columns, tabs, or sections. Match your product page layout with ease.

⚡ Lightweight and Fast – Clean code and optimized performance ensure your store won’t slow down.

Whether you’re a small business owner or a large WooCommerce store, WowAddons gives you everything you need to boost conversions, streamline personalization, and offer rich product experiences your customers will love.

Want to see WowAddons in action? The following video will give you a quick sneak peek:

How to Add Product Add-ons in WooCommerce

Okay, now you have a clear idea about the best WooCommerce product add-ons plugins. WowAddons makes it very intuitive to add extra options to products while being a budget-friendly option. 

To show you the step-by-step process of adding product add-ons, I will use this powerful plugin. 

We will be adding several effective add-ons to the product page using this tool. 

Step 1: Install & Activate the WowAddons Plugin

First things first, you will need to install and activate the WowAddons plugin. The setup process is similar to any other plugin:

• From the WordPress dashboard, navigate to Plugins > Add New Plugin
• Search for WowAddons. Click on Install and after that, hit the activate button

And the initial setup is complete.

Step 2: Add A New Product Addon

After installing WowAddons, come to its dashboard and you will see a “Create Addons” button. Click on it and it will open up the Addon editor page.

First, select the “Assign Products” – the products for which you want to offer the add-ons.

You can choose all products, specific products, or products from categories. There’s also an option to exclude products.

Now click on the “+” icon on this page and you will see a list of add-ons you can add to the product page. Choose the add-ons you want to display to your customers when they visit product pages.

With WowAddons, you have the option to add more than 20 product add-ons. Some of the most notable product add-ons include: Radio, Checkbox, Dropdown, Upload, Color Swatch, Image Swatch, Color Picker, Text Field, etc. This gives you superior control over fully personalizing the product pages.

Step 3: Customize the Product Addons

You can customize each product add-on to your requirements, meaning you are not restricted to a specific add-on for a specific purpose. 

Depending on what kind of WooCommerce product you have, you can implement different types of add-ons.

WowAddons lets you set dynamic and fixed pricing, select quantity, customize title, placement, and much more for each add-on.

For example, I want to add checkbox options on my product pages. I will choose the Checkbox from the addons list. 

From the editor page, now I can add or remove checkbox options. I can customize the text for each checkbox, set fixed, percentage or no cost pricing. 

I can also enable the quantity selector, hide the title for this add-on, set it to a required option customers must select, and much more. 

I suggest you tinker with the options yourself to find out all the amazing possibilities. 

Frequently Asked Questions

How to Add Custom Fields to the WooCommerce Product Page?

To add custom fields, your best bet is using a product add-ons plugin like WowAddons or Flexible Product Fields. These plugins let you insert input fields like text boxes, dropdowns, checkboxes, or upload buttons – no coding needed. Just assign them to specific products and customize how they look and behave.

How to Add Additional Information In WooCommerce Products?

You can add extra information using the default Product Short Description section or create new sections using a plugin like WowAddons. You can add headings, text fields, and other cool fields to add additional information. 

How to Add Attributes to A WooCommerce Product?

Navigate to Products > Attributes in your WordPress dashboard. From there, you can create global attributes (like Size, Color, etc.). Then, go to the product edit page, and under the “Attributes” tab, assign those attributes. These are especially useful for filtering and variation setups.

Written byAbid Hasan

Abid Hasan is a passionate technical content writer with over 8 years of experience. He enjoys writing about WordPress plugins and crafting step-by-step guides to solve users' problems. He also excels in conducting keyword research, creating content calendars, and implementing SEO strategies to drive positive results.