Best WooCommerce Variation Swatches Plugins [Free and Pro]

WooCommerce variation swatches allow you to showcase various types of your products. It’s one of the simple features that can make an impact if you use them correctly to show different designs or styles of your products. 

But there are plenty of plugins for variation swatches in the WooCommerce space. How do you choose the right option for you? 

It’s why we are here today. 

We will go through some of the potential variation swatch plugins to help you choose the right plugin. However, there is a problem. 

Not all plugins come with the same feature set. Some are packed with features, others value simplicity. We are here to investigate just that. 

So, let’s see the list and find out what each plugin has to offer: 

Best WooCommerce Variation Swatches Plugin

As mentioned earlier, there are several options out there that can be useful to you. However, they may be lacking important features you may not know about. So, our list will guide you. 

Here are our top choices: 

1. The WowStore Variation Swatches Plugin 

The WowStore ‘variation swatches’ is a versatile feature many WooCommerce users can leverage to showcase various product variations. And it comes bundled with the powerful features of WowStore, including the powerful WooCommerce builder for building custom WooCommerce sites. 

The feature allows users to showcase various product attributes like the color and size. You are free to set custom variations just the way you want. 

You have global settings to set particular parameters to show the variation swatches. Also, you can show customized labels as well. Furthermore, you have the ability to make it a dropdown – offering a customized experience to your users.  

In short, you get: 

Key Features: 

• An easy-to-use utility for novice users. 
• A powerful variation swatches feature bundled with a powerful builder. 
• Change global settings to show the attributes in a customized way. 
• Show variation as labels for different attributes. 
• Show variation swatches to your desired position. 
• Freedom to show swatches on the product page or archive page. 
• It is compatible with various page builders like Elementor, Divi, etc. 
• It is compatible with popular WooCommerce themes as well. 

Who Should Use It? 

The WowStore ‘variation swatches’ is useful for both novice and advanced users. It’s easy to learn and use on your product or archive pages of your WooCommerce store. And the pro version unlocks a whole new world of possibilities. So, do check it out and see if it meets your needs. 

Pricing 

The WooCommerce variation swatches come bundled with the WowStore plugin. Pricing for the yearly plan starts from $49 for a single website and $149 for a lifetime, single-site license. There is a free version of the plugin available for use. Check the other pricing tiers to learn more. 

2. YaySwatches – Variation Swatches for WooCommerce

YaySwatches by YayCommerce is a great plugin when it comes to showing attractive product variations swatches for your WooCommerce store. YaySwatches offers a wide range of customization options, allowing you to choose from various shapes, sizes, and styles for your swatches. This allows customers can see the actual colors and make more informed purchasing decisions.

With this WooCommerce variation swatches plugin, your customers can easily choose your product variations, upgrade more immersive user experience, and make it easier for them to explore different color options. Your store can stand out from the crowd by offering a perfect shopping experience to customers.

YaySwatches allows you to display the attributes of products such as color, size, brand, etc. through various formats including color, button, dropdown, and image, which let you customize the style you like. Furthermore, customers can see the variations in both the shop/categories page and product page, which helps them shop faster and enhance the shopping experience.

You also have all right to define the number of swatches and the number of buttons to be displayed on your shop/categories page. This will help improve product visualization, restrict the jampacked of swatches and buttons, and bring a visually pleasing design.

Besides, YaySwatches also assists you in customizing the appearance of sold-out variants. You can decide the style of this variant from the available styles. And a ton of other options to take your shop to the next level.

You get access to various useful features like: 

Key Features: 

• Custom swatch bubbles display different product attributes. 
• Set a limit to product swatch bubbles. 
• Automated product image swatches offer good usability. 
• Hide product variations that are out of stock. 

Who Should Use It? 

Users who are looking for an independent variation plugin with powerful pro features can certainly look at this option. The feature set has a lot of promise and will help you create effective variations of your products. 

Pricing 

The plugin has two different pricing tiers, yearly and lifetime (one-time payment). There is a free version of the plugin available as well. Pricing for this WooCommerce variation plugin starts from $59. 

3. Swatchly – Product Variation Swatches For WooCommerce Products

Swatchly revolutionizes WooCommerce product variation swatches with dynamic features that enhance the shopping experience. From image and color swatches to tooltip variations, it offers a visually engaging interface for customers to effortlessly select their preferred product attributes.

Store owners can choose from three types of swatches – label, color, and image, plus an additional radio option in the pro version. This flexibility allows for a tailored display that enhances the visualization of products and makes their features easily understood at a glance. Furthermore, Swatchly supports multi-colored swatches and provides three swatch shape styles (Squared, Rounded, and Circle) and alignment options (Left, Center, and Right). This ensures a cohesive and visually appealing appearance across all product listings. 

Another significant feature of the Swatchly plugin is its capacity to auto-convert traditional variation dropdowns into more aesthetically pleasing and user-friendly label/button swatches. This transformation improves the visual appeal of product pages and simplifies the selection process for customers. The plugin allows customization of swatch width, height, and font size, ensuring that every detail aligns with the website’s design principles.

Swatchly enhances WooCommerce stores by offering dynamic swatch options, improving product visualization and selection for a better shopping experience.  

You can access useful features like:

Key Features:

• Offers four Swatch types: label, color, image, and radio (pro version).
• Supports Swatches with multiple colors.
• Three Swatch Shape Styles are available: Square, Rounded, and Circle.
• Swatches can be aligned to the Left, Center, or Right.
• Tooltip variation swatches provide detailed information for informed decisions.
• Unique features include quick view integration, link settings, and individual product variations.
• Automatically transforms variation dropdowns into label/button Swatches.
• Customize Swatch dimensions and font size for enhanced display.

Who should use this?

Swatchly is perfect for e-commerce businesses looking to boost conversion rates and enhance their customers’ overall shopping experience. From fashion retailers showcasing various colors and styles to electronics stores highlighting product specifications, Swatchly caters to a wide range of industries.

Pricing:

The plugin is offered in two distinct pricing models: annual and lifetime (single payment). A free version of swatchly plugin is also available. The starting price for this product variation plugin is $49.

4. WooCommerce Variation Swatches

GS Variation Swatches by GS Plugins is a WooCommerce extension that upgrades the presentation and functionality of product variations with visually appealing swatches, enhancing the shopping experience to be more intuitive and engaging.

This plugin offers flexible display options throughout your store. Swatches are shown not only on product pages but also on shop and archive pages, enabling customers to view variations quickly without having to navigate to individual product pages.

The plugin features a user-friendly interface for tailoring swatch appearances. You can choose between color, image, or button attributes, and display them in either rounded or square shapes to align with your store’s design. Moreover, you can activate tooltips to provide additional information on hover.

Additionally, the plugin allows you to adjust swatch sizes and hide out-of-stock options, further improving the overall shopping experience.

Key Features: 

• Complete WooCommerce Integration: Fully integrates with the WooCommerce plugin, enhancing variable product functionality and supporting quick view for variable products.
• Versatile Attribute Swatches: Enables attributes to be displayed as image, color, or label/text/button swatches, allowing for diverse and visually appealing product options.
• Global and Local Attribute Control: Manage attribute settings globally or create new attribute swatches directly on the product editing page for precise customization.
• Theme and Plugin Compatibility: Works seamlessly with popular themes and plugins, ensuring smooth integration and consistent performance across your site.
• Advanced Tooltip Features: Provides flexible tooltip insertion and display settings to offer additional product information on hover.
• User-Friendly Settings Panel: Includes a comprehensive settings panel to control various options and customize the plugin to suit your needs.
• Automatic Updates and Support: Offers free updates for one year, along with auto-update notifications and dashboard updates to keep the plugin current and secure.

Who Should Use It?

Store owners who want to enhance their WooCommerce product displays with visually appealing and customizable swatches should use this plugin. It’s ideal for those seeking to improve the shopping experience by providing clear and engaging product variation options. Additionally, developers looking for seamless integration with popular themes and plugins will benefit from its compatibility and versatile features.

Pricing

This plugin’s price starts at $49/year for a single user license. Multiple sites and agency tier licenses are available with higher prices. There is a free version of it available too. 

5. Variation Swatches by ThemeHunk

Variation Swatches by ThemeHunk is a WooCommerce plugin that enhances the display and functionality of product variation with visually appealing swatches, making the shopping experience more user-friendly and engaging.

The plugin provides an intuitive interface for customizing swatch appearances. You can select from color, image, or button attributes, and display them in either rounded or square shapes to suit your store design. Additionally, you can enable a tooltip that provides additional information on hovering.

This plugin provides versatile display options across your store. They appear not only on product pages but also on shop and archive pages, allowing customers to quickly view variations without navigating to each page. 

The plugin also allows you to customize swatch sizes and hide out-of-stock options to enhance the shopping experience.

Key Features:

• Multiple swatch types (color, image, and button swatches).  
• Support display of swatches on product pages, shop pages, and archive pages.
• Customizable swatch size and shape (rounded or square) to match store design.
• Tooltip feature for additional information on hover.
• Option to hide out-of-stock variations to enhance clarity.
• Compatible with almost all themes and plugins.
• Optimized for mobile devices for a seamless shopping experience
• Easy configuration through a user-friendly interface

Who should use this? 

The Variation Swatches by ThemeHunk are ideal for WooCommerce owners to enhance the visual presentation of product variations, which is particularly beneficial for sectors like fashion, home decor, furniture, and cosmetics. It streamlines selections, enhances user experience, and potentially boosts sales.

Pricing:

The plugin comes with an Annual and Lifetime price plan. Prices start from $49 to $149.

6. WooCommerce Product Add-Ons Ultimate

WooCommerce Product Add-Ons Ultimate empowers online retailers to offer customers a more personalized and interactive shopping experience. With this plugin, you can effortlessly create custom product options and additional services to cater to diverse customer needs.

Among the various features, you have: 

Key Features: 

• It allows you to add unlimited product options, enabling customers to personalize their purchases. 
• Create dynamic product choices based on user selections.
• Easily assign prices to product add-ons, whether it’s a fixed cost or a percentage-based fee. 
• Customize product options globally across your entire store or apply them on a per-product basis.

Who Should Use It?

WooCommerce Product Add-Ons Ultimate by Plugin Republic is a feature-rich plugin that empowers you to offer customization options, increase sales, and provide an engaging shopping experience to your customers, ultimately boosting your e-commerce success. 

Pricing

Add-Ons Ultimate has both Yearly and Lifetime licenses. Prices start at $69 for a single-site license.

7. Variation Swatches by WooCommerce By Acowebs

The variation swatches plugin by Acowebs is a great option for users who are looking for a dependable plugin. You can rely on the functionality of this plugin without needing to have any specialized skills. It has all the features you need to show product variations on your WooCommerce store. 

So, what are the key features of this plugin: 

Key Features: 

• It’s compatible with popular WooCommerce themes. 
• The user interface is simple and easy to understand 
• There are ample customization options
• Turn attributes to show beautiful product variations

Who Should Use It? 

It is a standalone variation plugin for novice users. If you are looking for a singular option that works for you, you should certainly take it out for a spin. 

Pricing 

Both lifetime and early pricing models are available for this plugin. A free version of the plugin is available as well. Pricing for a single-site license starts from $39. 

FAQ

What is a swatch in E-commerce? 

It is an entity that shows the availability of a product in various colors, sizes, etc. In short, it shows what varieties are available for a particular product. 

How to add product variation swatches to the WooCommerce shop? 

You can add variation swatches using the WowStore plugin using the following steps: 

1. Install and activate the WowStore plugin 
2. Enable the variation swatches addon
3. Create product attributes 
4. Create a variable product
5. Add a product image along with gallery images 
6. Create variations for the product 
7. Add image variations for the product 
8. Configure color and size swatches
9. Configure image swatches for products

If you follow these steps you will be able to showcase product variations. 

Is it necessary to create an attribute for each variation? 

Yes, you need to create an attribute for each variation if you want to show it properly on your site. 

Final Thoughts 

You now know which are the best WooCommerce Variation Swatches plugins. However, there are other options out there we may have missed. If you know or using such a plugin, make sure to sound off in the comments below.

Written bySadik Ahmed

My casual writing career took its turn in the technical space 5 years back. Since then, I’ve been working in the WordPress industry (not limited to WordPress themes and plugins of course😉). My writing career spans 8 long years - mostly helping newcomers, professionals, and enthusiasts work on interesting WordPress themes, plugins, and other digital products.