In today’s highly competitive eCommerce landscape, simply attracting visitors to your WooCommerce store isn’t enough. To succeed, you need strategies that not only boost sales but also improve the customer experience.
Cross-selling is a proven technique that encourages customers to add more items to their carts. According to a study by McKinsey, cross-selling can increase sales by 20% and profits by 30%.
As a seasoned technical content writer with expertise in WooCommerce plugins, I’ve compiled a list of the 9 best WooCommerce cross-sell plugins.
By the end of this article, you’ll know exactly which plugin is right for your business and how to use it to drive more sales.
Cross-Sell vs. Upsell vs. Down-sell: What’s the Difference?
Before we dive into the list of plugins, it’s important to clear up the differences between cross-selling, upselling, and downselling. These terms can sometimes be confusing, but each plays a unique role in boosting your eCommerce sales.
Cross-Sell: This marketing strategy involves suggesting complementary or related products to customers. The goal is to encourage them to buy more items to enhance their main purchase.
For example, a cross-sell might recommend a laptop bag or mouse when a customer purchases a laptop.
Upsell: Upselling offers customers a more expensive or premium version of the product they want. The goal is to increase the customer’s purchase value with a higher-quality or enhanced version.
For example, an upsell might suggest a laptop with a faster processor and more storage when a customer looks at a basic model with standard specifications.
Down-sell: Downselling provides customers with a less expensive or simplified option. The goal is to secure the sale by offering a more budget-friendly alternative that still meets their needs.
For example, a down-sell might suggest a basic laptop if the customer doesn’t need advanced features and wants a lower price.
Understanding these differences lets you use cross-sell plugins strategically to enhance customer satisfaction. It also helps boost revenue efficiently.
What is WooCommerce Cross-Sell Plugin?
WooCommerce cross-sell plugins work just like a helpful sales assistant in your store. Imagine a sales assistant suggesting related or complementary products to customers as they shop or purchase.
Instead of manually selecting items for each customer, these plugins handle it automatically. You can easily adjust the recommendations based on your customer’s behavior, purchase history, or product categories.
Ultimately, it’s all about creating a smoother shopping experience for your customers while giving your sales a nice boost.
9 Best WooCommerce Cross-Sell Plugins
Here’s a list of the 9 best WooCommerce cross-sell plugins to help you decide. Each plugin offers unique features to boost sales and increase revenues.
01: WowRevenue – Most Powerful AOV Booster for WooCommerce
WowRevenue is offered by the well-known software development company WPXPO. It is a WooCommerce plugin designed to increase Average Order Value (AOV). More than just providing cross-selling functionality, WowRevenue is an all-in-one dedicated solution for boosting sales.
Core Features
- 12 comprehensive features (6 cross-selling features)
- 3 Display styles: In-page, Popup, and Floating
- 4 display positions: Product, Cart, Checkout, and Thank You pages
- Performance Dashboard for campaign monitor and analytics.
- FOMO creation and campaign-based discounts
- Detailed customization with live preview.
- Supports shortcodes for third-party builders
- User-friendly interface and easy-to-understand settings
Why Choose This Plugin?
If you’re searching for a plugin that effectively boosts your average order value, this is a top choice.
It offers features like Bundle Discounts, Buy X Get Y, Frequently Bought Together, Mix and Match, and Spending Goals for cross-selling.
Additionally, it provides Quantity Discounts, Next Purchase Coupons, Double Orders, Stock Scarcity, Countdown Timer, and much more.
What I appreciate most is how it combines intuitive settings with performance analytics for real-time tracking.
Pricing: WowRevenue offers lifetime access with a one-time payment. The Individual Plan covers 1 site for $299, while the Agency Plan allows unlimited sites for $599. Both include lifetime updates, support, and a 100% money-back guarantee.
Currently, there’s a 65% Early Bird Discount, offering the Individual Plan for $104 and the Agency Plan for $209.
02: WPC Frequently Bought Together for WooCommerce
WPC Frequently Bought Together for WooCommerce is a plugin developed by WPClever. It helps businesses to increase sales by adding a frequently bought-together feature in their online store.
Core Features
- Set discounts by percentage or amount
- Adjust product visibility, image, and price
- Customize the product list’s position
- Use Smart Rules to configure multiple Bought Together products at once
Why Choose This Plugin?
If you want to give your customers more flexibility and boost your sales, this plugin is a great pick. you can easily set up discounts and adjust how products are displayed.
Pricing: This plugin offers three pricing options: $29 for a single site, $59 for up to 5 sites, and $99 for unlimited sites. Each plan provides lifetime updates and a year of premium support.
03: Product Recommendations for WooCommerce
Product Recommendations for WooCommerce is a plugin developed by Webtoffee to generate related product recommendations for the WooCommerce Store. It helps to maximize the average cart value.
Core Features
- Disable WooCommerce’s default-related products.
- Use custom-related products based on categories, tags, and attributes.
- Exclude selected categories and out-of-stock items.
- Display related products in a customizable slider.
- Use shortcodes to display related products anywhere on the site.
Why Choose This Plugin?
If you’re looking for a versatile plugin to customize your WooCommerce product recommendations, this is ideal. It allows you to control what products to display, exclude out-of-stock items, and even override the default template for a more tailored experience.
Pricing: The plugin is available at three pricing tiers: $89/year for a single site, $129/year for up to five sites, and $199/year for up to 25 sites. Each plan includes one year of updates and support.
04: UpsellWP – WooCommerce Upsell and Cross Sell
UpsellWP positions itself as an AOV (Average Order Value) booster for your WooCommerce store by providing features like upselling, cross-selling, and more. It aims to enhance your revenue potential while improving the overall shopping experience.
Core Features
- One-click upsells let customers add items with a single click
- Conditional upsells display based on cart items, subtotal, or user role
- Post-purchase upsells offer more products after ordering
- Reports and analytics help optimize upsell performance
- Control, where upsells, appear on the cart and checkout pages
Why Choose This Plugin?
For an easy revenue boost for your WooCommerce store, try the WooCommerce Upsell Plugin. Its drag-and-drop interface requires no coding, making it simple to create effective upsell and cross-sell offers.
Pricing: UpsellWP offers three pricing plans: Starter at $69/year for a single site, Professional at $99/year for up to five sites, and Agency at $199/year for up to 25 sites. You can also try the free Lite version before committing to a paid plan.
05: YITH Frequently Bought Together for WooCommerce
YITH Frequently Bought Together for WooCommerce is a product of YITH. It helps you to display related or complementary products on the product page and boosts conversions.
Core Features
- Configure product suggestions for each item in your store
- Suggest upsell or cross-sell products automatically
- Limit the number of suggested products or display them randomly
- Show how much users save when a discount is applied
Why Choose This Plugin?
The thing I like most is its ability to suggest related items and automatically offer discounts. Plus, if you need flexible customization options for how suggestions appear on your site, this plugin provides full control over design and layout.
Pricing: A premium license costs 79.99 EUR/year is approximately 83.99 USD/year based on a recent exchange rate of 1 EUR = 1.05 USD. It includes one year of updates and technical support.
06: Boost Sales for WooCommerce
Boost Sales for WooCommerce is a plugin developed by VillaTheme. This plugin boosts revenue by enabling easy upselling and cross-selling. It helps suggest higher-end or complementary products to customers. It also helps enhance the shopping experience.
Core Features
- Product Bundles with discounted prices
- Sync cross-sell bundles from WooCommerce
- Display cross-sell on product, cart, or checkout pages
- Ajax add-to-cart for bundles without page reload
Why Choose This Plugin?
To easily boost sales with bundled products and flexible cross-sell options, this plugin is perfect. Its dynamic pricing and customizability make it a great fit for your store’s theme.
Pricing: The plugin offers a one-time purchase option priced at $32/site, giving you lifetime updates and support.
07: WooCommerce Product Options
WooCommerce Product Options is an offering from BARN2 Plugins. It enhances your WooCommerce store with the ultimate product options. This way, it delivers a superior shopping experience.
Core Features
- Over 16 field types (checkboxes, radio buttons, dropdowns, etc.
- 9 pricing options to adjust fees based on various factors
- Conditional logic to show or hide options
- Advanced settings for defaults, requirements, and quantity limits
- Create structured sections with headings, images, and static content
Why Choose This Plugin?
This plugin is ideal for flexible and customizable product options. It features over 16 field types and advanced conditional logic that tailors your offerings precisely. Plus, it integrates seamlessly with any theme.
Pricing: The plugin offers flexible pricing: $99 annually for 1 site, $179 for up to 5 sites, and $399 for up to 20 sites. For a lifetime purchase, it costs $399 for 1 site, $799 for up to 5 sites, and $1,499 for up to 20 sites.
08: WooCommerce Product Bundles
The WooCommerce Product Bundles plugin by AovUp helps create customizable product bundles to increase sales. It offers features like discounts, upsells, and inventory sync.
Core Features
- Inspire customers with shop-the-look bundles
- Easily bundle products with flexible display options
- Automatically sync inventory for bundled sales
- Encourage bulk purchases with discounts and quantity breaks
- Support standard and variable product variants in bundles
Why Choose This Plugin?
The thing I like the most is how it syncs inventory automatically when products are bundled and ensures a smooth selling process. Plus, it promotes upsell opportunities directly on product pages.
Pricing: The plugin has three pricing tiers: Basic at $148.80/year, Professional at $300/year, and All Access at $496.80/year. Lifetime access costs $297 for Basic, $357 for Professional, and $997 for All Access.
09: Frequently Bought Together for WooCommerce
Premmerce’s WooCommerce Frequently Bought Together plugin boosts sales by recommending related products often purchased together. It help you increase order value and enhance the shopping experience.
Core Features
- Create bundles from simple and variable products
- Adding bundles directly from the Product Edit page
- Bundles prominently appear between the product’s price and description.
- Supports WPML WooCommerce Multilingual
Why Choose This Plugin?
What stands out to me is the simplicity of managing all your bundles from one dedicated page. Additionally, it’s fully compatible with WooCommerce and multilingual setups like WPML.
Pricing: The plugin is priced at $4.09 per month, billed annually at $49. This cost covers one year of updates and support for a single site.
Choosing the Right Plugin for You
Selecting the best WooCommerce cross-sell plugin depends on your store’s specific needs and goals. Let’s see what to consider while choosing the right one.
Check Compatibility: Ensure the plugin is compatible with your current WooCommerce version and any other essential plugins. Incompatible plugins can lead to technical issues and lost sales.
Ease of Use: A user-friendly plugin will save you time. Look for one that offers a simple setup, clear instructions, and an intuitive interface. You don’t want to spend hours learning how to use it.
Customization Options: Choose a plugin that allows you to tailor cross-sell offers. Customizable features like product recommendations, targeting options, and design flexibility will help you align the plugin with your brand.
Performance and Speed: Plugins should be optimized for performance. Slow plugins can hurt your site’s speed, which affects user experience and SEO rankings. Look for lightweight plugins that won’t slow down your site.
Support and Update: A reliable plugin will offer regular updates to fix bugs and maintain compatibility. Also, check if the developer provides customer support to help with potential issues.
Analytics and Reporting: Look for plugins that offer detailed analytics. Tracking the performance of your cross-sell strategies will help you adjust your strategy.
Pricing: Check if the plugin is within your budget. Some have free versions with limited features, while premium versions offer more. Pick one that gives you the best value.
Customer Reviews and Ratings: Read reviews from other WooCommerce users to see how the plugin performs in real-world scenarios. Honest feedback can give you insights into any potential problems or hidden benefits.
Responsiveness: Your offerings should be displayed properly across all devices. For this, the responsiveness of your cross-sell plugin is an essential factor to consider.
Best Practices for Effective Cross-Selling
Remember to consider the following factors to enhance your cross-selling efforts:
Understand Your Customer: Study purchase history and preferences to find complementary products. Segment your customers to tailor cross-sell offers that match their interests and needs.
Pair Relevent Products: Offer products that naturally go with the customer’s main purchase, like suggesting an external hard drive when someone buys a laptop.
Leverage Data Analytics: Use sales data to find products that are often bought together. Analyze customer behavior for personalized cross-sell recommendations.
Update Offerings Regularly: Regularly update your cross-sell suggestions to maintain customer interest. This helps customers discover new products and keeps them engaged.
Highlight the Benefits: Clearly explain how buying additional products improves the main purchase. Highlight the practical benefits with persuasive messages.
Leverage Discounts and Bundles: Enhance the appeal of your cross-sell offers by providing a slight discount or creating bundle deals.
Create a Sense of Urgency: Use limited-time offers to motivate customers to act fast on cross-selling deals. Highlight these offers during peak shopping times to boost sales.
Create a Seamless Experience: Avoid overwhelming customers by recommending only 1-3 relevant products. Ensure the cross-selling process is easy and customer-friendly.
Unlock Higher Sales Today!
Implementing cross-selling strategies in your WooCommerce store is more than just a sales tactic. It’s about providing value and enhancing the customer journey.
With the right approach and tools, cross-selling can significantly increase your average order value. It can also boost customer satisfaction and drive long-term growth for your eCommerce business.
Start unlocking higher sales today!
FAQs
How easy is it to set up a cross-sell plugin on my WooCommerce store?
Setting up a cross-sell plugin is straightforward. Most plugins come with clear instructions, and many offer step-by-step guides or tutorials. Even if you’re not a developer, you should be able to configure the settings with ease.
Can I customize how cross-sell offers appear on my product pages?
Yes, cross-sell plugins like WowRevenue allow a high level of customization. You can adjust how the offers look, where they appear on your product pages, and even the types of products displayed.
Is it possible to track the performance of cross-selling products?
Yes, WooCommerce cross-sell plugins like WowRevenue come with built-in analytics or integrate with third-party tools. These features help you track which products are being recommended, clicked, and purchased.
Can I cross-sell products at checkout or in the cart?
Yes, plugins like WowRevenue allow you to display cross-sell offers during checkout or in the shopping cart. This is an effective way to increase sales by encouraging customers to add complementary products before completing their purchase.
